What characterizes a fantastic entrepreneur? Most people assume entrepreneurs were born that way. They think of entrepreneurs as risk-loving, money-motivated, and outgoing. Research from the past two decades is challenging…
For a small business, a website used to be an option. These days, customers expect a web presence. With mobile shopping rising in popularity, a web presence puts your products and services…
In relationships, consideration and consistency build trust. They underlie reliability and stability. This is as true for a business and its customers as it is between individuals. Relationship-building marketing serves…